The problem
Agencies look after dozens of client websites. Each one means another login, another set of plugin updates and another round of small page changes. AI could do much of that work, but letting an AI loose on a client’s live website is a risk no agency should take without safeguards.
What we built
DX Portal is one place for an agency to run all its clients’ WordPress sites. A custom WordPress plugin connects each site to the portal with a key unique to that site. Every request is signed, can’t be replayed, and the site signs its answers too.
From the portal, the agency sees each site’s health (versions, security checks, updates and plugins), edits and manages pages, updates or installs plugins, and opens WP Admin in one click.
The headline feature is an AI design assistant powered by Claude. Ask it to redesign a page and it reads the real page, asks the questions a designer would, and proposes a new layout built from an approved set of blocks in the site’s own brand. The design is created as an Elementor draft. A person compares before and after, then publishes it, schedules it or discards it, and Undo puts the previous design back.
- Site care: health checks, plugin updates and installs, page editing, publishing and trash.
- AI redesigns: chat, preview, draft, approve, publish, undo.
- Safety first: the AI only ever creates drafts, website text is treated as data and never as instructions, and every action is logged.
- For agencies: clients, projects and websites, team roles, support sessions and a platform area for the owner.
Built as a SaaS
Each agency’s data is walled off at the database level, with roles for admins, managers and viewers, an append-only activity log and limits on AI use. The connector protocol is tested byte for byte on both the portal and the plugin side.
Status
DX Portal is in development, with the core features working end to end.
What it shows we can do
AI agents that act on real systems with a human in charge, secure integrations with WordPress, and SaaS built for agencies to resell.
