The problem
Most realtor websites rent their listings from an IDX company. The pages look like thousands of other agents’ sites, the realtor can’t control the URLs, content or structure, and the SEO value builds up on someone else’s platform. Adi Zilberberg, a Miami realtor with Gary Hennes Realtors, wanted the opposite: a property search platform the realtor owns outright, built to rank in Google and AI search for years.
What we’re building
A Zillow-style search platform on live data from the MIAMI REALTORS® MLS, imported into the platform’s own database rather than shown through an IDX widget.
Buyers search by neighborhood, building, address or city, and see listing cards next to an interactive map with clustered pins. Filters for price, beds, baths and home type update as they type. Every new development in Miami gets its own page, with its status, specs, photos and floor plans, and each page has its own SEO title, structured data and clean address.
Because the platform owns its pages, the realtor controls everything that matters for search: titles, descriptions, internal links, redirects from the old site, and content for each building and neighborhood.
- Live MLS data: synced automatically into the platform’s own database.
- Map search: fast filters, clustered pins and search as you type.
- Development pages: 170 pre-construction developments, each a search landing page.
- SEO built in: a live score and checklist per page, focus keywords, a Google preview, redirects, a 404 monitor and IndexNow.
- Fast on phones: pages rendered on the server so they load quickly and score well on Core Web Vitals.
Status
The platform is in development. The screens here are from the working build, before launch.
What it shows we can do
Owned data pipelines instead of rented widgets, search and map interfaces that feel like the big portals, and SEO designed into the product from day one.
