Most business owners rarely look at their own website the way a customer does. You know where everything is, so you don't notice when things are hard to find.
This self-check takes about ten minutes. Grab your phone, because that's how most of your customers see your site, and work through each test. Note every "no".
Test 1: The five-second test (1 minute)
Open your homepage on your phone. Within five seconds, can a stranger tell:
- What you do?
- Where you work?
- How to contact you?
If any answer is no, visitors are leaving before they've understood why they should choose you.
Test 2: The call test (1 minute)
From the homepage, try to call your business. Is there a tap-to-call button visible without scrolling? Does it work? If people have to find your number, copy it and paste it, many won't bother.
Test 3: The speed test (2 minutes)
Go to Google's free PageSpeed Insights, enter your website address and look at the mobile result. If your site is slow on mobile, a large share of visitors may leave before it finishes loading. Large images and old themes are the usual culprits.
Test 4: The service test (1 minute)
Pick your most profitable service. Can you reach a page about that service in one tap from the homepage? Does that page explain what you offer, where, and how to get a quote? If all your services share one page, you're making it harder for customers, and for Google.
Test 5: The trust test (1 minute)
Imagine you're a new customer. Without scrolling far, can you see:
- Reviews or your Google rating?
- Licences, certifications or guarantees?
- Real photos of your team or work?
If trust signals are hidden on an "About" page, most visitors never see them.
Test 6: The form test (2 minutes)
Fill in your own contact or quote form and submit it.
- How many fields did it have? Every extra field loses people.
- Did it work on your phone?
- Did the enquiry actually arrive? Check your inbox. Broken forms are surprisingly common, and nobody tells you.
Test 7: The Google test (1 minute)
Search for your main service plus your town, for example "roof repair Madison". Do you appear in the map results or on the first page? Then search for your business name. Is your information correct, and are your hours up to date?
Test 8: The after-hours test (1 minute)
Call your business number outside office hours. What happens? If it goes to a full voicemail box, or rings out, think about how many evening and weekend enquiries you might be losing.
How to read your results
Count your "no" answers:
- 0–1: your website is in good shape. Focus on reviews and local SEO.
- 2–4: a few fixes could bring noticeably more enquiries.
- 5 or more: your website is very likely costing you customers every week.
What to fix first
Start with the problems closest to the call:
- Broken forms and hidden phone numbers: fix these today.
- Mobile usability and speed: these affect every visitor.
- Trust signals and service pages: these turn visitors into callers.
- Google visibility: this brings more visitors to a site that now converts.
Want a second pair of eyes? Our website fixes service tackles exactly these problems, usually in about a week. Or skip the self-check: request a free audit and we'll send you a plain-English report within one business day.